Tony De Gouveia stands as a beacon of Servant Leadership, a mentor whose influence reaches tens of thousands, igniting the leader within each soul he touches. With an unparalleled mastery of networking and connection, Tony is a force in the world of Disruptive Entrepreneurship & Servant Leadership. Through his visionary approach, he paves the way for transformative change, leaving an indelible mark on the entrepreneurial landscape. Anchored by his flagship brand, TUB (The Ultimate Business), Tony champions a new era of conscious, impactful business practices, embodying excellence in every endeavor.


Born in the vibrant city of Johannesburg, South Africa, in 1969, Tony De Gouveia's journey is nothing short of extraordinary. A true disruptor in the world of entrepreneurship, Tony's story is about breaking molds and forging paths. Tony's odyssey began in the retail industry, where he spent an impressive 22 years. This tenure honed his skills and laid the foundation for what would become a remarkable career. In 1999, he set the world record for the longest Boerewors, showcasing his determination and willingness to push boundaries.

The turning point came in 2010 when Tony transitioned into network marketing. However, the initial years were a steep learning curve. He quickly realized that success wasn't about solo performances, but about nurturing a team.

The essence of Tony's journey lies in his transformation into a servant leader. This approach, inspired by icons like Gandhi and Jesus, emphasizes humility, compassion, and the empowerment of others. It's a testament to his belief that true success lies in creating leaders, not followers.

Fast forward to 2017, and Tony's network marketing endeavors began to flourish. His team burgeoned, and by 2018, he had assembled an impressive network of 100,000 individuals. This success, however, didn't mark the end of his journey but rather a stepping stone to even greater heights.

Today, Tony stands at the helm of The Ultimate Business (TUB), a brand that embodies his vision of true wealth creation. TUB is not just a business; it's a movement. It encapsulates the spirit of disruptive entrepreneurship, pushing boundaries, and empowering individuals to realize their full potential.

Tony's story is one of continuous evolution and a testament to the power of embracing change. His journey from a young entrepreneur in the family business to a network marketing maven showcases the importance of adaptability and a willingness to learn.

As Tony sets his sights on becoming a seven-figure earner, his focus remains on identifying and nurturing leaders within his team. He firmly believes that the mark of a true leader is the ability to create more leaders. This philosophy, combined with Servant Leadership, has not only propelled Tony to success but has also paved the way for countless others.

In the realm of disruptive entrepreneurship and Servant Leadership, Tony De Gouveia stands as a beacon of inspiration. His story is a testament to the power of humility, the importance of mentorship, and the limitless potential that lies within each of us.